Strategic Workshop on Sustainability Communication: EmpCo and Destination Marketing

AREA Training, Workshop 

PARTNER reCET create.empower.transform. 

CLIENT Tourismus Marketing Gesellschaft Sachsen mbH (TMGS)

WHEN June 2026

TrainingAid and reCET designed and delivered an interactive workshop focused on EmpCo and effective sustainability communication for Tourismus Marketing Gesellschaft Sachsen mbH (TMGS), with the goals of: 

• achieving clarity regarding team members' Responsibilities regarding the EmpCo guidelines by September 
• developing a clear pathway for local destination organizations with clarification on how they can inform and support their service providers.
• building a detailed action plan to be implemented by the end of September.

About TMGS / Saxony Tourism

The German state of Saxony shares borders with Poland and the Czech Republic and is conveniently located between Berlin and Prague. It unites 1,000 years of cultural history and beautiful landscapes in seven holiday regions and the cities of Dresden, Leipzig and Chemnitz. 

Top-class art and culture in renowned museums and collections, world-famous traditional handicraft like Christmas decorations and Europe’s oldest porcelain await you. The musical landscape of Saxony is unique in Germany with Johann Sebastian Bach and Richard Wagner being the most famous representatives. Castles, palaces and gardens are also part of the great historico-cultural heritage as well as beautiful towns. Three UNESCO World Heritages Sites are yet another proof of Saxony’s cultural significance. 

Saxony’s touristic landscape provides the perfect background for a large variety of ideas for group and FIT travel. The region is also an increasingly important destination for the MICE sector. Saxony Tourism is the destination marketing company for the state of Saxony.